Samsung still the undisputed leader of India's Smartphone market, Xiaomi comes second

Audrey Hill
May 4, 2017

Meanwhile, the smartphone scenario in India has gotten altogether too interesting.

Xiaomi saw a shipment of 13.2 million smartphones, capturing 3.5% market share of the global smartphone market in Q1 2017. Oppo has also made a decision to exit the sub-Rs 10,000 segment to focus on the Rs 10,000-20,000 bracket, while Vivo will focus on Rs 7,000-15,000 segment.

This segment accounts for one in three smartphones shipped globally, registering a healthy 28.8 per cent growth in the first quarter. "These brands have reached dominant positions in their home market putting enormous pressure on Samsung and Apple", said Shobhit Srivastava, Research Analyst. Offline brands like OPPO, Vivo, and Gionee have now started focusing on online channels as well to gain extra market share.

Srivastava attributed the increase in ASP to the growing number of users that are upgrading to the high-end specifications offered by brands in the $125 - $310 price segment.

After taking up the fourth spot in the global market in Q1, as per the IDC report, Oppo is surely considering India as its one of the important markets after China. Users are enjoying content on bigger screens, while cut-throat competition between telecom operators is resulting in low-priced 4G tariff plans.

The first Huawei phones to be manufactured in India are the Honor Holly 2 and Honor 6X. Micromax, LYF, and other brands plan to launch 4G feature phone in the coming months.

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What would not surprise many is that Samsung is the largest selling mobile phone brand in India.

"The imposition of the Goods and Services Tax (GST) will have an impact on domestic manufacturing and the government will need to continue incentives for locally manufactured mobile phones to further push the domestic manufacturing ecosystem", the report noted.

Oppo is targeting various price segments like Rs 10,000-15,000 and Rs 20,000-Rs 25,000 to increase sales across the country.

Chinese smartphone makers Oppo and Vivo are building ammunition to beat Samsung in India and for this, they are raking in whopping Rs 2, 200 crore in marketing this year.

The premium segment (over Rs 30,000) grew at 35% year-on-year with Samsung accounting for 48% market share, followed closely by Apple at 43%. The next-in-line of OPPO's selfie-centric smartphones, it will boast a dual-camera module on the front as it seeks to compete against the Vivo V5 Plus. OnePlus, OPPO and Google made it to the top five in this segment, but each with marginal shares.

Other reports by MaliBehiribAe

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