6 things you need to know about the Apple HomePod

Laverne Mann
June 7, 2017

Apple Inc.is already in your pocket, on your desk and underneath your television. Cook has always been bullish about the prospects for augmented reality, and Apple is working on smart glasses, people familiar with the plans have said.

Apple unveiled its home speaker during WWDC 2017 on Monday. Amazon sells the main version of the Echo for $180 - Google's Home speaker goes for $130. It also needs to be fun to use, Apple said.

Apple spokeswoman Trudy Muller declined to comment.

"We really believe it is going to take your home music experience to the next level", Apple chief executive Tim Cook said as he unveiled it.

It is created to work with the Apple Music subscription service and can produce rich sound while tapping into the artificial intelligence power of Siri.

Apple hasn't announced an exact date for the release of the HomePod. That set of products generated $11 billion in sales previous year.

Cook has always been bullish about the prospects for augmented reality, and Apple is working on smart glasses, people familiar with the plans have said. An Inventec representative didn't respond to a request for comment outside normal business hours in Taiwan. Companies developer conference typically showcases software improvements, but this time the company has come up with a lot of new hardware.

But O'Donnell also expressed skepticism on Apple's ability to dominate this new segment. The 13-inch Mac- Book Air also got a faster processor in a rare update.

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Apple also used its annual developer meeting in San Jose, California - its largest ever with some 5,000 people attending - to offer hints about so-called augmented reality technology.

"This product is much more of a me-too offering".

Apple has announced the HomePod, a wireless speaker for the home that delivers quality audio and uses spatial awareness to sense its location in a room and automatically adjust the audio. Cook is aiming to double services revenue, which also includes products like iCloud and Apple Music, to around US$50bil (RM212.85bil) by 2020. Sadly, Apple HomePod will control the HomeKit-enabled lights and accessories and not others. When away from home, HomePod is a home hub, providing remote access and home automations through the Home app on iPhone or iPad. To take on its rival Echo, Apple had always been rumored to be working on a device.

Ahead of Apple's launch, the competition has upgraded their speakers with support for making voice calls, while Amazon's gained a touchscreen. Yet Apple gadgets tend to function best within the Apple ecosystem, and Apple was quiet about whether or not the HomePod would work with third-party apps like the Echo does.

An Apple-designed speaker with high-end sound quality that fits perfectly into the Apple ecosystem is a familiar pitch.

Apple's entry into the market could change this. With its bulky size and high price point, the Hi-Fi flopped and was discontinued within 18 months of launching.

And Apple Watch is bringing Siri front and center.

Other reports by MaliBehiribAe

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