Jay Z's 4.44 album hits platinum in less than one week

Glen Mclaughlin
July 7, 2017

These deals - and others like them - are changing the way in which music is purchased and consumed in music's streaming era, when entertainers from rap to rock to country need to be constantly looking for new ways to monetize their product.

"After being out for less than a week, #Jay-Z's latest album, "#4:44", has already been certified platinum by the RIAA (Record Industry Association of America). The album was accidentally leaked a few hours before its official release; however, according to Grace Kim, TIDAL's Director of Marketing, over 1.4 million copies were still legally downloaded in less than 24 hours - 15 to be exact.

The firm is a major shareholder in Tidal, which launched in March 2015.

Jay-Z, who recently became the first rapper to be inducted into the Songwriters Hall Of Fame, infuses the album with touches of house music and reggae, giving a sleeker, contemporary sound to the artist whose later albums had veered into mainstream pop.

That's actually relatively light: Muso also published stats showing that in the same time period, Drake's last album "More Life" was illegally downloaded more than 1.3m times.

On the face of it, this is hugely impressive.

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Jay-Z - who, apparently energised on punctuation, has restored his name's hyphen - delivers a long-awaited public reply to Beyonce who chastised him for infidelity on her acclaimed Lemonade album a year ago. Though Jay-Z has often framed himself as a multimillionaire feasting on capitalism, 4:44 feels reflective, socially conscious and candid, allowing us to truly appreciate his artistry.

How could the RIAA be so sure he'd pass the sales barrier?

As we noted earlier this week, the Tidal and Sprint exclusivity and the streaming service's relatively limited number of subscribers hasn't stopped the new album from achieving success.

Crucially, they paid for each of those copies, making every "free" album chart-eligible. In a statement to BuzzFeed News, the organization said: "Under the program's rules, the artist needs to be compensated and there needs to be demonstrated consumer demand in the United States, either for an on-demand stream or a sale".

Jay-Z has generated a lot of buzz with the 10-track album, which addresses racial politics and appears to confirm that his mother is "in a same-sex relationship". But my homie sent it to me.

The platinum status of "4:44" makes it Jay Z's 13th solo studio effort to earn the designation.

Other reports by MaliBehiribAe

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