YouTube Is Rolling Out Counter-Extremism Features Today

Audrey Hill
July 22, 2017

Today, YouTube has announced that it will be using the "Redirect Method" created by Jigsaw to not only stop people from watching extremist recruiting material, but to also direct them to videos that debunk these groups... Jigsaw and Moonshot analyzed how extremist groups leverage technology to recruit new members and created a method to steer internet users away from such content.

YouTube has begun redirecting online searches for violent extremist content and ISIS recruitment propaganda to other anti-terrorist videos.

The move will blacklist a glossary of unspecified terror-related keywords, referring individuals using the search terms to a curated playlist of videos created to "debunk violent extremist recruiting narratives".

Other steps Google says it's taking to fight terrorist propaganda include: using video-analysis models to ID and remove terrorism-related content; and expanding the number of independent experts in YouTube's Trusted Flagger program with 50 experts from NGOs in addition to the 63 organizations that are already participating.

"We hope our work together will also help open and broaden a dialogue about other work that can be done to counter radicalization of potential recruits", YouTube said in a blog post Thursday outlining the new feature.

Google called this an "early" release of the Redirect Method and said it would continue to add more features going forward. The site came under fire recently after major advertisers found their ads running alongside extremist propaganda videos.

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Using this research, Jigsaw and Moonshot CVE have been able to identify terms that are used by extremists and by those who end up at the recruiting videos.

"Using machine learning to dynamically update the search query terms".

The Redirect Project was developed by the search titan to develop software based on YouTube's advertising tools.

On the face of it, the Redirect Method is somewhat crude, but Google says that it will measure its success by how much its alternative content is engaged with.

British Prime Minister Theresa May has increasingly called for tech companies like Facebook and Google to do more to combat Islamic extremism in Europe.

Other reports by MaliBehiribAe

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