Microsoft Discontinues Groove Music, Partners With Spotify Instead

Audrey Hill
October 4, 2017

The Groove Music service will be discontinued December 31, 2017, after which you will no longer be able to stream, purchase, or download music in the app. Apple Music is available on Windows through iTunes, but Spotify is more of a neutral platform, not to mention the market leader with 60 million paid subscribers, so it makes sense to send Groove customers there. As part of the transfer, content that has been purchased on the Groove Music Pass along with playlists can be moved across to Spotify before the termination date.

After that, you can take advantage of 60 days' worth of free Spotify Premium service if you have not taken advantage of a prior free trial offer or have never been subscribed to Spotify Premium.

Microsoft is partnering with Spotify, and offering a seamless migration from Groove Music to its former competitor.

Bowden likewise addresses how, without purchaser benefits, the organization anticipates that users will opt for Windows.

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The Spotify app was added to Xbox One back in August, after a 16-month stretch where the music service was exclusive to PlayStation. Groove Music will guide users every step of the way. However, Pandora does not truly compete with services like Spotify because the former has still not been able to convert its free users into paying customers. After the rebranding, the company tried to compete with Spotify, Apple Music, and other music streaming services but failed.

Microsoft has also made it easier for its users to move on Spotify. Before then, you'll be able to use your Groove Music Pass through the end of your subscription. But after December 31, all Groove Music Pass content is unplayable. This includes downloaded tracks, music videos, and streaming music. There were sightings a year ago of a "Groove Music Maker" application, which could be similar to Apple's Garage Band.

But here's the thing: Even if you intend to keep using Groove, you must download your purchased music: This music will not be available to you to stream starting on January 1, 2018.

Other reports by MaliBehiribAe

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