Amazon Australia set for a 'soft' launch this Thursday at 2pm

Calvin Saunders
November 23, 2017

The email, obtained by website Lifehacker, tells sellers it will start internal testing with a small number of customers from 2pm AEDT on Thursday.

Black Friday deals are already live in the United States, so Australian customers can now also expect hefty discounts coming their way with the Amazon Australian launch.

Since then, however, it has remained tight-lipped on exactly when it would begin trading.

About ten days back, Amazon said it was "very close" to its launch in Australia.

"Let's Make History!" the email said.

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Australian third party merchants pay $49.95 plus GST monthly to sell on Amazon, plus 6% to 15% commission on products to the world's largest internet company by revenue.

"Technology products are anticipated to be the highest selling category for Amazon, which will disrupt the electronic goods industry".

It's not known exactly what products will be available in the soft launch, but it's believed that as many as 500 retailers will be part of Amazon's Australian marketplace from day one. Black Friday, the day after the U.S. Thanksgiving holiday, was so named because spending would surge and retailers would traditionally begin to turn a profit for the year, moving from the red into the black.

A pre-Christmas launch has been expected from Amazon for some time.

Retail consultant Scott Kilmartin, who has a background in e-commerce and has created an audio documentary about Amazon coming to Australia, said he is aware of three business owners - two in fashion and one in electronics - who have received the leaked email. Amazon Prime promises buyers ultra-quick, free delivery of purchases along with other benefits. "There's going to be an enormous buzz, but it's not a new product like an iPhone". Kilmartin stated that he also knows about similar promotional events scheduled at the railway stations in Sydney and Perth.

Other reports by MaliBehiribAe

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