Apple acquires AR headset market Vrvana

Audrey Hill
November 23, 2017

This technologically advanced headset has won accolades (note the CES 2017 award badge in the product image) for "seamlessly blending" AR and VR, while virtually eliminating camera lag. Apple has refused to confirm the deal, but the report says Vrvana -which was founded in 2005- stopped updating its social media accounts in August. The startup is best known for its Totem headset which can do both virtual reality and augmented reality.

Apple Inc. has acquired Vrvana, maker of an augmented reality headset called Totem, for about $30 million, TechCrunch reported, citing two unnamed sources. That piece of hardware never came to market, but the engineers behind it will not have a chance to contribute to something potentially bigger. It is likely that Apple will take advantage of Vrvana's expertise to create a augmented reality glasses on its own, under the supervision of the company's design head Jony Ive.

As you could see in Vrvana's marketing material above, one of the company's strengths is "hand tracking" technology which helps users manipulate virtual objects when wearing the headset.

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Not just Apple, Facebook and Microsoft are keen on augmented reality, believing the technology could end the era of most screen-based technology, including the smartphone.

Vrvana has a long history with VR and AR.

Apple CEO Tim Cook has already stated that AR has "broad mainstream applicability across education, entertainment interactive gaming, enterprise, and categories we probably haven't even thought of". The site also claims that when it reached out to Apple, it refused to comment, but also did not deny the report. SMI is an eye-tracking firm that provides a solution for VR and AR headsets.

Other reports by MaliBehiribAe

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