Amazon launches in Australia, and it's about freaking time

Audrey Hill
December 5, 2017

Amazon is offering customers free delivery on eligible orders above $49, and one-day delivery in select areas across Australia.

The categories include books, video games, consumer electronics, sports and outdoors, tools, toys, home improvement, beauty, clothing and accessories, shoes, and Amazon devices such as its Kindle E-reader and Fire TV.

"They can sell at whatever price they like, but I can't and Woolworths can't and Coles can't, how come Amazon can do what they like and break all of the rules but none of us can?"

Amazon Australia at launch has a pretty good range including Chromebooks from $289.23 for the Asus C202SA which should make everyone a bit happier about Chromebook availability in Australia.

Amazon will also feature big brands such as Puma, Lego, L'Oreal and Sonos.

One of Australia's leading retailers, Gerry Harvey of Harvey Norman told Sunrise that he's concerned Amazon will "break all the rules" and employ a predatory pricing strategy that means businesses such as his were financially incapable of matching their heavily discounted items.

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The new service will be backed by a fulfilment centre in Melbourne. Amazon also has corporate offices in Sydney, Melbourne, Perth, Brisbane and Canberra, which are home to more than 1,000 employees.

Australian customers can now shop on amazon.com.au or using the Amazon shopping app which is available from Google Play.

"Focusing on customers and the long term are key principles in Amazon's approach to retailing", Amazon Australia country manager Rocco Braeuniger said.

After a very soft launch on November 23 had Australians wondering if they'd see Amazon up and running before Christmas, the company has finally, officially launched in Australia.

Plus, for the first time, Australian customers will be able to access Prime Video and Twitch Prime, launching Prime shipping benefits in Australia in mid-2018 (registration for Prime is open now for Aussies).

Amazon did not say what time of day it would begin taking orders from its Australian warehouse, except to say it would be on December 5. "The result will be an ever-improving customer experience driven by the regular introduction of new products and services".

Other reports by MaliBehiribAe

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