Google Chrome 64 Available in Beta with New Features

Audrey Hill
December 19, 2017

Google Chrome 64 is now on beta.

We told you about these Chrome features back in September, and warned that it could have some downsides in the long run.

Select "Always block on this site" and the next time a video tries to autoplay it will be muted. Chrome beta version 64 has already been released and those who want to test it will be given the opportunity to check out some of the new features Google plans to bring it to all browser users in the coming weeks. End users will particularly benefit from a stronger pop-up blocker, sitewide audio muting, and an assortment of other features, including those on Chrome OS.

We all know how annoying autoplay videos are, especially when you are trying to do something important. So the new Chrome Beta will have the option to mute autoplay content within the browser's permissions bar, and this is done by clicking the "i" or green lock icon just to the left of the site's URL. It's very convenient, and oh so satisfying.

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Google confirmed that the update will add to Chrome an improved pop-up blocker, which is meant to prevent sites with abusive experiences from opening new tabs or windows. Malicious auto-redirects will also have a tougher time sending you to a site that you never wanted to visit.

Now users can see a little info bar which tells them when a redirect is being blocked. This will allow website owners to find out whether they are engaging in prohibited practices. Google is well aware of how valuable videos are to companies and advertisers and while it's happy to help block the truly annoying and intrusive ones, the search giant is likely uninterested in muting an entire stream of revenue across the entire web. Regarding pop-up blocking on Chrome 64, in case of malicious redirects, the browser will keep the user on the same web page and show the pop-up blocking activity in the information bar that will be visible during pop-ups.

Google is part of the Coalition for Better Ad Standards, which has a transparent list of ad types that shouldn't be used.

With version 63 rolling out on Mac, Windows, Linux, and Android, Chrome 64 is now in the beta channel. We'll update this post when we receive a reply.

Other reports by MaliBehiribAe

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