Circuit City to make comeback online next month

Marcus Newton
January 12, 2018

The new incarnation of the company will also operate stores within other stores before making a leap to its own retail locations.

Shmoel, per, acquired the Circuit City brand from Systemax in 2015.

Almost nine years after going out of business, electronics chain store Circuit City is set to give it another go, it announced last week. It will include several novel features, including search by photo and tech support via video chat, he said. To guide this experience, the company has enlisted IBM Watson as a personal shopping assistant.

Company CEO Ronnie Shmoel announced that the company will begin its comeback with a "experiential" website, then a series of kiosks before moving up to stores within stores and eventually showrooms. "After evaluating other options Circuit City selected IBM because of its aligned vision with AI and how this technology can ultimately transform how clients shop for electronics".

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Fans of the electronics store "where service is state of the art" will soon get to shop at Circuit City once again.

Circuit City has partnered with SkinnyIT to provide home installations and with Taylored Group to design 8,000-10,000 square feet showrooms, reported. The company closed its last store in 2009.

Shmoel took control of the brand, domain and trademarks of the company in October 2015, CNBC reported.

Other reports by MaliBehiribAe

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