Google makes little noise buying United Kingdom sound tech startup Redux

Audrey Hill
January 12, 2018

Alphabet, Google's parent company, has secretly acquired a United Kingdom start-up that specialises in technology to turn smartphone screens into speakers.

Bloomberg noted that it's unclear exactly when Google acquired Redux, but United Kingdom regulatory filings state that the transfer of shares to Google from Redux's holding company took place a year ago on December 13th.

Google has declined to comment on the acquisition, including how much might have been paid for Redux.

Redux was founded in 2013 and is focused on turning mobile screens into speakers using vibration.

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The startup called Redux developed the technology called Panel Audio that allowed the panels or screens to produce audio without needing any speakers. Being able to do away with, or at least shrink, that physical component could be another significant advantage to smartphones with Redux technology onboard. I am not sure but the display-speaker integration may also help Google improve the haptic feedback on their phones. On Ivanov's profile page, it says that Redux achieved a "successful exit" in August 2017, but it does not state the buyer. Redux has demoed the tech with a custom-built PC monitor. However, both smartphones needed to have some bezels to make that possible.

Hopefully, it won't be too long until Google integrates this technology into their system, because we'll be able to have even thinner devices with bigger batteries. This technology has interesting ramifications and possible uses in Google's consumer lineup.

Of course, Apple isn't the only gadget maker constantly in search of new ways to free up space inside its smartphones and other products. If Google doesn't put Redux's technology in a smartphone, it's certainly possible that the company could put it on one of its very own Smart Displays.

Other reports by MaliBehiribAe

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