Dating Apps: Tinder and Bumble's 'Ladies First' Feature

Laverne Mann
February 16, 2018

The new, optional feature, has drawn comparisons to another dating app, Bumble, which forces women to initiate the conversation within 24 hours, only giving men the option to prolong the 24 hour time frame women have to reach out. Instead, women will be able to decide whether or not they want to enable it, we understand.

According to a report from MarketWatch, Tinder's upcoming "women-talk-first" option for heterosexual matches will put the onus on women to make the first move. The Tinder rival now has 20 million users.

This feature is similar to one already found on another popular dating app called Bumble.

In spite of clear similarities to Bumble's core feature, Ms Ginsberg said that Tinder's ladies-first option is "not a reaction to any competitor". The market certainly thinks so: Tinder closed on Wall Street at record highs 2/13 in anticipation of this new feature and update.

Tinder insists that this isn't about "copying" Bumble, but it's just creating a realm that gives women a bit more control over the dating scene. The news was first reported by MarketWatch.

Currently, men or women can send the first message on Tinder after a match has been made, which has led to women sharing countless stories of abusive or inappropriate messages from men.

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Ginsberg said: "Often, women don't really want the pressure of kicking off the conversation, but if they want it, that's great".

'Giving people the choice versus telling people how to engage is the big difference'.

Tinder are expected to make user interface changes to ensure users know who is accepting conversations, versus who will not.

At the moment, anyone who matches on Tinder can start a conversation. It also feels like something designed with traditional (aka heteronormative) gender roles in mind.

And the move (apparently) isn't in response to its rival either.

Other reports by MaliBehiribAe

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