Amazon credit card adds Whole Foods to 5 percent cash back offer

Marcus Newton
February 22, 2018

Amazon continues to sweeten the deal for Prime members, this time when it comes to shopping at Whole Foods. Cardholders who aren't members of Amazon's $99 yearly subscription service will get 3 percent cash back. The new offer was announced Tuesday and is available right away, according to USA Today. The non-Prime version of the card offers 3% back.

The Amazon Prime Rewards Visa Signature Card doesn't have an annual fee, but to hold it you must have an Amazon Prime membership, which costs $99 a year (more if you pay monthly). All cardholders also get 2% back at gas stations, drug stores, and restaurants, and 1% back on all other purchases. For example, to use the recent Prime Valentine's Day rose promotion, Whole Foods customers had to present a printed bar code. "Coming off their announcement that they will be delivering Whole Foods groceries via Prime Now, Amazon is taking more control over the customer journey and further enabling end-to-end experiences", said Diego Tartara, CTO Latin America at Buenos Aires-based IT and software development company Globant. Amazon acquired Whole Foods for $13.7 billion a year ago in June. Additionally, there is also a new Whole Foods online storefront on Amazon's websites.

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After the acquisition past year, Amazon Worldwide Consumer CEO Jeff Wilke said that the company is planning to "make Amazon Prime the customer rewards program at Whole Foods Market". Amazon opened pop-up stores this past holiday season at Whole Foods locations with opportunities for customers to try out devices and learn more about Prime.

However, all has not gone well between the two companies.

Other reports by MaliBehiribAe

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