Apple Is Secretly Developing Its Own Screens For The First Time

Laverne Mann
March 23, 2018

A second report by Steve Shen reveals that Apple is already moving ahead with a trial production of its line-up as we move into Q2 2018. Previous reports have speculated Apple plans to release new iPad Pro models with its face-unlock feature, FaceID, later this fall. The report mentions that the MBOM of iPhone X in 2017 was almost $400.

The iPhone X, Apple's first OLED phone, uses Samsung technology.

Let's assume that Apple intends to offer the upgraded iPhone X for the same price that the current iPhone X sells for - $999 for the baseline configuration and $1,149 for the one with more storage. For the iPhone X to have been launched alongside the iPhone 8 and 8 Plus, Apple should have started mass producing it in late July at the latest. Ming-Chi Kuo, KGI Securities analyst said that the TrueDepth camera system was the main reason behind the problems because of its complicated facial recognition technologies. Lin says in the report that the iPhone X MBOM was more than $400 in 2017. Apple now offers its highest end iPad Pro tablets in two screen sizes - 10.5-inches and 12.9-inches.

If Apple wants to offer customers a tangible reason to upgrade to new iPhones - something that's proving increasingly hard these days, considering the surprisingly poor performance of the iPhone X in the market - then something like a faster refresh rate could do the trick. "However, the project was shut mid-February and maybe eventually terminated".

Apple's 2018 iPhone series are expected to consist of two OLED-based iPhones (5.85-inch and 6.45-inch) and a 6.1-inch LCD model, Digitimes Research has indicated.

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In Apple's case, perfecting MicroLED screen production would remove the need to rely on companies including Samsung, Japan Display, Sharp, and LG Display.

Apple is designing and producing its own MicroLED screens for its devices as part of a test project, sources told Bloomberg.

iPhone sales did miss expectations during Apple's most recent quarter, but CEO Tim Cook said that the "iPhone X surpassed our expectations and has been our top-selling iPhone every week since it shipped in November".

Lin also believes the 5.85-inch OLED iPhone may be the cheapest of the three new devices. Just yesterday, amateur graphic design Benjamin Geskin suggested a new Blush Gold color for the 2018 iPhone X. Geskin doesn't exactly have the best track record in terms of predictions and rumors, but he's quite incessant with them.

Other reports by MaliBehiribAe

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