Cadillac President Johan de Nysschen Out After Nearly Four Years

Marcus Newton
April 19, 2018

"Looking forward, the world is changing rapidly, and, beginning with the launch of the new XT4, it is paramount that we capitalize immediately on the opportunities that arise from this rate of change. This move will further accelerate our efforts in that regard", Amman continued, sounding like he was displeased with Cadillac's product strategy.

Outgoing Cadillac chief Johan de Nysschen.

But in the United States, such offshore-based companies as Audi, Land Rover and the Infiniti division of Nissan Motor Co.

The former Audi executive meant to transform Cadillac into a competitive luxury brand, rather than a discount alternative to German and Japanese rivals. A few months later he moved the brand's headquarters from Detroit to NY in an effort to give Cadillac more sophistication.

Growth in the US market is mostly happening with crossovers and SUVs, and Cadillac has been trailing its German and Japanese rivals on that front.

In the same period, Cadillac's USA market share fell to 0.91% from 0.97%, while Mercedes grew to 2.17% from 2.14% and BMW inched down to 1.78% from 1.79%.

For the first three months of 2018, Cadillac's global sales were up 22.5%.

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China was the key on volume of 24,534 vehicles.

"It was a very bold move", de Nysschen told WardsAuto during an interview in Detroit earlier this year.

Cadillac has the potential to generate stronger profits for GM, especially as luxury buyers flock to SUVs. He pushed Cadillac in a more overt, luxury brand direction, going so far as to relocate its sales and marketing operations to New York City to be close to the pulse of global luxury trends. Cadillac, GMC, and Buick posted all-time high sales for the year.

Under de Nysschen's leadership, Cadillac introduced some of its best cars in decades, garnering industry-wide praise for its high-performance and luxurious offerings such as the flagship CT6 sedan, as well as CTS- and ATS-V models.

During the South Africa-born executive's tenure, Cadillac underwent drastic changes, which GM executives felt wasn't translating into a revamp of the brand's antiquated image. Carlisle was the managing director of GM Canada. "I look forward to building on our current momentum as we continue on our mission to position Cadillac at the pinnacle of luxury".

The decision was made to part ways with de Nysschen and replace him with Carlisle, a GM veteran with a reputation as something as a "fireman", said another insider, someone who can be moved to trouble spots and put out a blaze. Overall, GM Canada led the country in retail auto sales.

Other reports by MaliBehiribAe

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