Instagram starts trialling in-app payments

Audrey Hill
May 8, 2018

Instagram Payments rolled out to few users in US and UKInstagram might soon enable purchases from within the application.

Earlier in March, Instagram has announced, "we'll roll out the ability to book a service with a business directly from their profile later this year", but there wasn't any words regarding this new in-app payment feature.

While the new update has started to roll out to Whatsapp users on iOS, it's now unclear when the Android version of the app will also be updated.

Seeing as Facebook, Instagram and WhatsApp are all part of the former's empire it's perhaps surprising the feature has taken this long to integrate.

Meanwhile, Facebook Messenger would also receive some major changes including the AR camera effects.

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WhatsApp has been growing ever since, with billions of users on the platform; one could imagine how much revenue could be generated by showing some ads to its users.

According to reports, the payments feature is now visible to some users based in the U.S. and UK. Instagram just stealthily added a native payments feature to its app for some users.

Stickers are also coming soon. Or has the messaging app been mired by the stench of the Cambridge Analytica story? Most of the smartphone users have the app installed on their smartphones and only a handful use WhatsApp Web on their computers, but did you know that you can use WhatsApp without opening the app on your phone? Also, the social networking giant revealed that the Oculus TV service, which would offer people VR content, would be launched soon.

In addition to improved Facebook and Instagram integration, today's update also gives group administrators more capabilities. Facebook would suggest a match based on the data fed in the new profile. Microsoft Build is followed by Facebook's F8 Developer Conference.

Select users of the social media site have begun to notice the addition of a payment button to the app's existing booking feature. After receiving backlash from privacy advocates and the users, Facebook is being extra cautious in making the user experience more private, but at the same time less personalized.

Other reports by MaliBehiribAe

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