‘Solo’ is really struggling at the box office

Calvin Saunders
May 29, 2018

Star Wars is generally awesome and the films are usually strong in terms of quality.

"Deadpool 2" slid to No. 2, where it made $55 million from 4,349 screens over four-days. Deadpool 2 has snarked its way to a solid $280 million in worldwide ticket sales so far. The sci-fi series started as a concrete story about the Skywalker family drama - even while it grew into an expanded universe.

Solo made around $65 million in the Friday-Sunday window from global markets-including China-which is not the greatest.

If early estimates had come true, the Disney/Lucasfilm Han Solo movie could have surpassed Pirates of the Caribbean: At World's End for the best Memorial Day Weekend opening.

However, as BBC report, analysts predicted that the Star Wars film would take between $130m and $150m within its debut weekend in North America.

In third place, Disney and Marvel's superhero film "Avengers: Infinity War" brought in an estimated 16.5 million dollars in its fifth weekend.

It's a lot to ask of Star Wars fans to maintain the same level of excitement across that many Parsecs.

Tonally and structurally, the film feels more like a throwback to A New Hope or Empire Strikes Back. It was yet another decade before the franchise was reawakened by "The Force Awakens". But the rules change when you talk about "Star Wars".

The film focuses on the younger years of the titular space cowboy (Alden Ehrenreich) as he ventures into the galaxy's criminal underworld.

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Luke Skywalker himself, Mark Hamill, has even said that Disney should "pace themselves".

We have a bad feeling about this.

"The only method the company has for competing is offering more of its biggest properties; more Marvel, more 'Star Wars, '" Alexander wrote.

Things looked to have turned out ok though. Director Ron Howard admitted that while the film "didn't meet projections", its sales were a "new personal best".

But the cause of the spinoff's disappointing performance may have had as much to do with "Star Wars" fatigue ("The Last Jedi" exited theaters just last month) and the stiffer competition of a summer holiday weekend.

"I felt a great disturbance in the Force, as if millions of voices suddenly cried out in terror, and were suddenly silenced". It may not be just one factor, but a combination of the below five that might have caused the decline. Through a series of daring escapades deep within a dark and risky criminal underworld, Han Solo befriends his mighty future copilot Chewbacca and meets the notorious gambler Lando Calrissian, in a journey that will set the course of one of the Star Wars saga's most unlikely heroes.

"Kids, families, and casual moviegoers are a major component of the franchise's success".

Thanks to Howard's dedication and hard work, the buzz for the latest Star Wars Story is real. The next film is more than a year away.

Other reports by MaliBehiribAe

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