Apple Announcing AirPower too ahead of time was a Mistake

Laverne Mann
June 24, 2018

Earlier today, Bloomberg published an extensive piece diving into why it has taken so long for Apple to release its highly-anticipated AirPower charger. There was never an announcement of product coming 10 or 12 months down the road like Apple's Wireless charging pad 'AirPower.' Apple announced their upcoming AirPower during their iPhone X event last September.

At the time, Apple said it expected the device to be available for purchase in 2018, but it didn't say when specifically.

Apple will finally deliver its AirPower charger in September after solving "a series of technical hurdles", according to a new report.

According to Bloomberg, the AirPower, announced alongside the iPhone X in 2017, has been delayed because of multiple problems, including overheating, issues with circuitry and software requiring additional engineering time.

The most interesting new detail is a claim that AirPower is using "a custom Apple chip running a stripped-down version of the iOS mobile operating system to conduct on-device power management and pairing with devices". A Bloomberg report reveals that the AirPower mat may just see the light of the day in September. Sources say that, as far back as the design stage for the iPhone X, Apple was considering doing away with the smartphone's Lightning port altogether, and switching wholesale to wireless charging.

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The cost of wireless charging AirPower will be significantly different from the average market price. "Apple engineers have also been working to squash bugs related to the on-board firmware, according to the people familiar".

It is believed that Apple wants to eliminate the iPhone's charging port entirely in the future. In fact, Apple is yet to release the wireless charging case for the AirPods as well.

All of these accessories are part of Apple's Other Products business, which has been growing rapidly. The company touted the wireless charger as an ideal solution for its iPhones, Apple Watch, and other accessories. What did come as a surprise was the delay in launching the AirPower and relying on third-party products.

However, these multiple reported product delays could be a product of Apple's newfound commitment to transparency about products it has in development.

Other reports by MaliBehiribAe

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