Apple Music Just Surpassed Spotify In U.S. Subscribers

Calvin Saunders
July 10, 2018

An anonymous source spilled the unofficial news, which puts Apple Music ahead of its primary competitor, as well as Tidal, Sirius XM, and even more popular music streaming services. Today, five months later, it has reportedly come to pass.

According to Digital Music News, Apple Music has surpassed Spotify's number of paid USA subscriptions. But Apple's service has grown faster. Both Apple Music and Spotify have just over 20 million paid subscribers in the United States, with Apple's service barely taking the lead. The data shows that Apple has a much stronger growth rate in the US which means that the company will like extend its lead over Spotify in the coming months. The data also suggested Apple was getting stronger user engagement and banking more money per subscription due to its more limited discount options.

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Apple de-throned Spotify even though both platforms have a little over 20 million subscribers. According to DMN, the latter company has only 45 million paid subscribers worldwide, while the latter has 70 million.

Apple Music and Spotify each have 20 million paid subscribers in the United States, according to an exclusive Digital Music News report. Though the iPhone X's sales haven't quite lived up to Apple's expectations, the company's success in other parts of their business is undeniable. In the first day, Spotify notched 132.4 million streams globally while Apple Music counted 170 million. The Wall Street Journal in February noted that Apple Music was already "on the verge" of surpassing Spotify. To be exact, Spotify is growing 2% each month while Apple Music grows 5% each month.

Other reports by MaliBehiribAe

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