Bye Bye To The B- IHOP Is Back

Laverne Mann
July 11, 2018

Looks like they can coexist under one house of burger-pancake roof from now on.

International House of Pancakes, popularly known by the acronym IHOP, seemingly rebranded itself last month to IHOb, or International House of Burgers.

After the initial change in June, IHOP president Darren Rebelez told Business Insider, "Just because we have pancakes doesn't mean we can't do anything but pancakes".

The company now says it was a joke to drum up publicity for its new meaty additions to the menu.

Many on social media, though, did not buy the name change and believed it was simply a promotion for its burgers, the HuffPost said. The internet was outraged at the move, either because of IHOP betraying its initial goal as a pancake emporium or that it was just some kind of elaborate marketing scheme.

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Reverting back to its original name puts IHOP in the breakfast game again.

Plenty even poked fun at the restaurant, including Chrissy Teigen and various competitors.

Wendy's proclaimed that it wasn't really afraid of burgers "from a place that decided pancakes were too hard". That's what all that was about? "Consequently, we needed to make a bold signal to disrupt people's thinking about IHOP and make it IHOb". "That's right, IHOP!" the chain tweeted on Monday, July 9.

Another fan wrote that they didn't "abbreciate being lied to".

Other reports by MaliBehiribAe

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