Amazon Prime Day: More Than 100 Million Products Sold Over 36 Hours

Calvin Saunders
July 19, 2018

The e-commerce giant said it sold more than 100 million products worldwide, with Amazon-branded devices - the most heavily discounted products by far - selling at record clips. The company doesn't release specific revenue figures for the day but did say that this year's sales surpassed not only last year's Prime Day sales, but its Black Friday and Cyber Monday sales as well. The company noted the top leading categories for Prime Day were toys, beauty products, PCs and computer accessories, and apparel and kitchen products, with each category recording more than five million purchases.

Members purchased more than 300,000 Instant Pot 6 Qt 7-in-1 Multi Use and 150,000 LifeStraw Personal Water Filters. This year Prime Day begins at 12pm PT (3pm ET) on Monday, July 16.

"This symbiotic relationship between Amazon and leading brands legitimizes Prime Day, as well as those brands serious about stepping up their e-commerce game", said Guru Hariharan, chief executive officer of Boomerang.

The Prime Day problems weren't limited to Amazon's vast shopping mall, either. Deals were to be had on devices ranging from Amazon's own products to offerings from manufacturers like Samsung, Acer, and HP.

'There are hundreds of thousands of deals to come and more than 34 hours to shop Prime Day'.

Rivals including Target (NYSE:TGT) have been preparing competing sales - what have become referred to online as "Anti-Prime" events - in an attempt to keep Amazon from totally dominating on Prime Day.

Check out the full range of Prime Day camera deals on Amazon for more live deals.

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Prices for keyword search ads are auctioned based on supply and demand, with the costs spiking on Prime Day because the company's Prime members are big online spenders, said Jeremy Hull, vice president at iProspect, a digital marketing firm.

"Prime only recently launched in Australia yet we were thrilled to see the number of Australian members visiting to make the most of the great savings available to them on Prime Day", said Rocco Braeuniger, Amazon Australia's country manager.

Amazon's hyped up Prime Day shopping extravaganza started out with a whimper.

Feedvisor used its database of clients, made up of companies that sell on Amazon (AMZN), to analyze the sales trend.

Analysts predicted AMZN could rack up $3.4 billion in sales over the 36-hour period.

Shoppers can download the Amazon App to get an early look at the deals for the day on everything from protein shake powder to comforters, furniture and electronics.

Other reports by MaliBehiribAe

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