McDonald's launches its own global currency

Marcus Newton
July 31, 2018

There are five different designs, each representing a decade in which the Big Mac has been sold: The '70s showcases flower power; the '80s focuses on pop art; the '90s has some abstract shapes; the '00s suggests tech advancements (that seemed cool more than a decade ago); and the '10s coin is meant to call attention "to the evolution of communication", according to McDonald's. This global connectivity of the Big Mac inspired the creation of the MacCoin.

McDonalds has said that more than 6.2 million MacCoins will be available across USA restaurants from Thursday, with the offer running all the way to the end of 2018, or until the MacCoins run out.

To get MacCoin, fans can buy a Big Mac, starting at lunchtime on August 2.

McDonald's revealed Sunday their new global food currency MacCoin, a coin redeemable for one free Big Mac. The next day, they can begin redeeming their coin for a free Big Mac.

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"The legendary taste of the Big Mac has helped it achieve universal recognition and a lasting legacy", said Marcia Graham, president of the Greater Philadelphia McDonald's Owner/Operator Association.

"When my great-grandfather, Jim Delligatti, invented the Big Mac at his grill in Uniontown, Pennsylvania, he just wanted to make his local customers happy", said Nick Delligatti, a fourth-generation McDonald's owner-operator and great-grandson of Jim Delligatti, the inventor of the Big Mac.

Though McDonald's has suffered losses in recent years - last week the company said customers are visiting its stores less often - the Big Mac hasn't really changed. In Canada alone, sales for the burger, over the last few years specifically, has "gone up a number of percentage points each year", says Grachnik. So they're launching a Big Mac-backed currency, the MacCoin.

"What iconic sandwich do you know that can beat the Big Mac as far as longevity?"

Other reports by MaliBehiribAe

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