Harley-Davidson will launch an all-electric motorcycle

Marcus Newton
August 1, 2018

According to Harley-Davidson, these lightweight urban bikes now make up the bulk of worldwide electric motorcycle sales (including 38 million units in Asia and another 1.8 million in North America and Europe).

Moreover, the company said it will develop a new modular 500cc to 1,250cc middle-weight platform of motorcycles on which multiple models in three distinct product categories and four displacements, can be developed.

Coming in 2019 is the LiveWire, Harley-Davidson's first electric motorcycle.

These will be joined by a range of lightweight urban motorcycles also within 4 years, although for now, there are no more details other than a few concept sketches.

The move will also "enable accessible price point for premium small displacement market entry", Harley-Davidson added. The cult American bike maker has made a decision to manufacture "more accessible, small displacement" bikes in the 250-500cc range, which would be targeted at India and other Asian markets. "The plan centres on bold new product introductions and is largely geared to expanding Harley's appeal in faster-growth worldwide markets", William Blair analyst Sharon Zackfia said. Electric motorcycles are now priced significantly higher than similar performing internal combustion models, but Harley-Davidson predicts the market will reach cost parity as early as 2030.

Harley-Davidson has some very big plans ahead.

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In all, Harley-Davidson said it plans to release 100 new motorcycles over the next 10 years.

Harley-Davidson has been in the media recently for its overseas production and battle with President Trump.

'Alongside our existing loyal riders, we will lead the next revolution of two-wheeled freedom to inspire future riders who have yet to even think about the thrill of riding, ' Harley-Davidson CEO Matt Levatich said in a statement.

We first rode the LiveWire prototype some years ago and came away quite enthusiastic about the new machine which thanks to a strategically straight-cut gear drive was the first electric machine to actually sound good! The small-displacement models will help increase Harley-Davidson's brand in Asia while acting as a bridge to its larger-displacement models. During that time, the company wants to gain 2 million new riders to reverse declining sales.

And Harley Davidson is scouting for an Asian partner for its mid-capacity motorcycle foray.

Rather, Harley - which recently said it would close a factory in Missouri to concentrate manufacturing in the United States - is up against three distinct challenges. We'll be sure to bring you more coverage of this. The company expects the 250-500cc motorcycle segment in India to grow at more than 25% annually through 2021, the daily added.

Other reports by MaliBehiribAe

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