McDonald's mobile customers get chance to win food for life

Marcus Newton
August 13, 2018

MCDONALD'S is launching a shiny McGold card which gives one lucky customer free meals for life. Rumor has it that there's only one other person who has a McDonald's McGold Card at the moment in the form of tech billionaire Bill Gates.

The victor will receive what the company calls its new McGold Card, good for two free meals a week for 50 years.

"For millennia, tales of ancient secrets have captivated mankind". Starting this Friday, the burger giant will be giving one lucky victor that opportunity, launching a sweepstakes for an extremely rare McGold Card which bestows upon the holder the equivalent of free McDonald's for the rest of their life.

In the past, the mayor of St. Louis, Missouri was awarded the first McGold Card at the ceremony introducing the Gateway Arch.

"They're raising the bar". The winners were entitled to one free beverage or food item of their choice every day for 30 years.

To enter McDonald's McGold Card contest, place a mobile order on the McDonald's app.

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"Mobile Order & Pay is just one of the latest ways we are transforming convenience and value for our customers", said Hashim Amin, Head of U.S. Digital at McDonald's. Customers are restricted to one entry per day.

More than just free burgers, fries, and nuggets for life, the McGold card also includes a customized 24-carat golden phone case to mark the lucky person's membership into the history and mystery of McGold Card lore. You can even choose a $1,000 cash alternative in lieu of the $1,000 app credit. To qualify, you have to download the mobile app, and then place and order and pay for it via the app.

Since then, a small select number of McGold Cards have been given out to notable figures, ranging from the governor of MI to the king of Sweden.

More than 14,000 branches of McDonald's in the United Kingdom are taking part.

Rob Frankel, a Los Angeles-based branding strategy expert, tells CNBC that he's not impressed. "You have a much better chance of winning a state lottery than picking something like this up". Or, to be more specific, two meals per week for 50 years.

Other reports by MaliBehiribAe

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