Colin Kaepernick becomes face of Nike's 'Just Do It' ad

Hope Soto
September 4, 2018

Nike on Monday revealed former NFL quarterback Colin Kaepernick as the face of its 30th Anniversary "Just Do It" Campaign, almost two years after Kaepernick knelt during the National Anthem to protest racial injustice in America, setting off a polarizing movement across the U.S.

"Believe in something, even if it means sacrificing everything", the caption reads, followed by the hashtag #JustDoIt.

Nike released the following statement about Kaepernick's involvement in the campaign and the reason he was chosen along with five other athletes, via ESPN. The former quarterback began opting out of standing during "The Star-Spangled Banner" in the 2016 pre-season, and continued kneeling throughout the season, with other players from numerous teams doing the same.

Amid blowback, the National Football League has since halted its planned enforcement of the anthem rule this July, however.

In October 2017, Kaepernick filed a grievance against the NFL, claiming that team owners had colluded to collectively refuse signing the free-agent because of his decision to publicly protest during the National Anthem at games.

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President Donald Trump has called players who "disrespect" the U.S. flag "sons of bitches" and called for them to be sacked.

Mahmoud Ahmadinejad, the former president of Iran, took to Twitter Monday to decry Kaepernick's exclusion from the NFL's upcoming season.

The president has repeated those criticisms frequently over the past year, even suggesting at one stage that protesting players "shouldn't be in the country". Stephen B. Burbank, the arbitrator assigned to resolve disputes between the NFL and the NFL Players Association arising from the collective bargaining agreement, ruled last week against the NFL's request to dismiss the case.

In addition to Kaepernick, Odell Beckham Jr., Shaquem Griffin, Lacey Baker, Serena Williams and LeBron James are part of Nike's 30th Anniversary "Just Do It" campaign.

Kaepernick on Monday tweeted a black-and-white photo of himself featuring the Nike logo and "just do it" slogan as well as a quote: "Believe in something".

Other reports by MaliBehiribAe

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