Nike to air Kaepernick-narrated ad during Eagles-Falcons season opener

Hope Soto
September 10, 2018

The controversial advertisement features a black-and-white portrait of Kaepernick with the message: "Believe in something".

In the ad - which will make its television debut during the Thursday night matchup between the Philadelphia Eagles and Atlanta Falcons - Kaepernick performs the voiceover before later being revealed as the narrator.

Other celebrities have also expressed their support for Kaepernick, either by retweeting the ad or sharing the #ImWithKap, #JustDoIt and #TeamNike hashtags.

Kaepernick narrates the full spot but first physically appears midway through.

Cannon said the gesture was done in Kaepernick's honor.

The ad's universal theme is about athletes pushing for bigger dreams. Kaepernick is suing team owners for allegedly colluding to keep him out of the NFL.

She also mentioned Pat Tillman, the late National Football League player who dropped his sports contract to become an Army Ranger, as a real example of "sacrifice".

Unsurprising, given the mixed reaction to Kaepernick's protest, Nike's decision has prompted strong views of support from certain quarters and condemnation from others.

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A similar grievance is still pending by former San Francisco teammate Eric Reid, a Pro Bowl safety who joined in the protests.

Martin told the news station that he called Nike "the mother of all harlots" for the campaign and criticized their use of the term "sacrificed everything".

Closing his remarks, he said he stood "for anybody who believes in change".

"The NAIA also understands that the freedom of speech - and the right to peaceful protest - are indisputable rights in the United States", a statement from the sanctioning body said in October of 2017.

Some angry fans were even burning and cutting out the signature swoosh logos on their gear - and posting the results on social media. "I mean, he did lose his job and he stood for something I feel like that he wanted to stand for".

Without offering any evidence, Trump said in a twitter post that the sportswear company was "getting absolutely killed with anger and boycotts".

Nike recently signed an extension to its deal as the NFL's official uniform sponsor.

Other reports by MaliBehiribAe

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