Coca-Cola considering cannabis beverages

Marcus Newton
September 18, 2018

The world's largest beverage company, based in Atlanta, is in "serious talks" with Canadian cannabis producer Aurora Cannabis Inc to develop cannabis-infused drinks, sources familiar with the matter told BNN Bloomberg.

"The space is evolving quickly", Coke said.

It says it hasn't made any decisions about using it in coke products.

According to the Metro, Aurora Cannabis is Canada's third biggest producer of the substance and the company confirmed it was in talks with Coca-Cola concerning cannabis infused drinks.

If Coca-Cola does go forward with making weed-infused products, it would be the first non-alcoholic manufacturer to make cannabis-related drinks, which would be pretty dank.

Cowen analyst Vivien Azer cited growing consumer interest in CBD and said its properties lend the ingredient well to a sports recovery drink. The drinks would aim to relieve pain with CBD rather than give the "high" associated with inhaling marijuana.

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Diageo PLC, maker of Guinness beer, is holding discussions with at least three Canadian cannabis producers about a possible deal, BNN Bloomberg reported last month.

Cannabis products have become trendy. Cannabidiol or CBD is one of hundreds of molecules found in marijuana plants, and contains less than 0.1 percent of tetrahydrocannabinol (THC), the psychoactive component that makes people high.

With Canada legalizing recreational use of the cannabis drinks, the Coca Cola Co.

Coca-Cola's shares rose marginally in early trade on Monday.

Although Canada is gearing up to legalize marijuana for recreational use on October 17, beverages infused with the plant's active ingredients won't be legal until sometime in 2019.

In a clarification, Coca-Cola stated on Monday, "We have no interest in marijuana or cannabis". The Edmonton, Alberta-based company has soared along with other pot stocks in Canada as the country gears up to become the first Group of Seven nation to legalize cannabis on October 17.

Other reports by MaliBehiribAe

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