Amazon to open 3,000 brick-and-mortar stores by 2021

Marcus Newton
September 21, 2018

In a report by Bloomberg, its sources claim Amazon is preparing for its biggest move in the brick-and-mortar space since its inception.

The retail giant is considering plans to open as many as 3,000 Amazon Go stores by 2021, according to Bloomberg.

Amazon unveiled the first such store near its headquarters in Seattle in 2016 and has since announced two additional sites in its hometown and one in Chicago. Since then two more stores have been opened in the city, and another in Chicago.

If Amazon manages to open 1,000 new Amazon Go stores by 2021 I'd be impressed. Some of the shops only offer a limited selection of salads, sandwiches and snacks, while others have a small selection of groceries, making it more akin to a convenience store.

An Amazon representative told Business Insider the company does not comment on "rumours or speculation".

Going from just four locations to 3,000 in a few years would constitute a massive jump and make Amazon a leading convenience store operator, rivaling 7-Eleven, Walgreens and CVS.

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iPhone in Canada visited the original AmazonGo store in Seattle back in May-and it was a pretty incredible experience, as this cashierless concept is definitely from the future.

What's more, Amazon has grown its advertising business 242 percent since 2017, eMarketer said.

The new chain would be a massive expansion of Amazon's retail efforts, which also include Whole Foods as well as bookstores and in-mall kiosks. "We shall see", Wolf said at the roundtable event. Shoppers use the Amazon Go mobile app to gain entry to the store through a turnstile.

"Amazon needs to figure out how to grow this", said Soper, "but limit the cost because the cost of this technology is extremely expensive right now and so by narrowing the focus on simply prepared food, they can keep the cost down and expand more quickly".

Amazon Go will be more of a threat to fast-casual restaurants if it is targeting cities, said Jeff Lenard, vice president of NACS. Customers pick up what they want and are scanned and charged automatically, without having to wait in line for a cashier to physically handle their purchase. If it's a quarter mile from where people are walking and biking, the novelty of the technology won't matter.

Other reports by MaliBehiribAe

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