Apple reportedly cuts production orders for iPhone XS, XS Max and XR

Laverne Mann
November 19, 2018

Apple launched three new devices in its smartphone range this year, kicking off with the iPhone XR priced from $799.

The report notes that Apple's iPhone XR appears to be the worst hit with the company cutting production plan by up to a third of the almost 70 million units.

Forecasts have been especially problematic in the case of the iPhone XR.

Apple reduced the orders as it overestimated sales of the new iPhone XR model, said one of the people familiar, adding that components prepared in advance had resulted in some overstock.

Low demand and Apple's decision to offer three three new models (it traditionally released two each year until 2017) made it hard to anticipate production requirements, the report said. From the December quarter, however, it will no longer be doing so.

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Apple declined to comment. "Furthermore, a unit of sale is less relevant for us today than it was in the past given the breadth of our portfolio and the wider sales price dispersion within any given product line".

Apple has slashed production for all three iPhone models of 2018, which includes iPhone XS, XS Max and the XR, according to a report in the Wall Street Journal.

Apple had originally expected to sell about 70 million iPhones between September and February.

Another important factor to consider is the fact that there's apparently a "lower-than-expected demand for the new iPhones", claims the report. That figure was slashed by "up to a third" in October, the Journal reports, and now faces further cuts.

Shares in Apple have been hit this month on signs that demand may be weakening.

Other reports by MaliBehiribAe

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