Instagram is removing fake followers, likes, comments from accounts

Laverne Mann
November 21, 2018

Instagram has confirmed that it will act upon accounts that generate inauthentic likes, comments, and followers.

Don't freak out if you see your Instagram audience shrink in the near future.

In a new blog post, Instagram says that it wishes for its users to have “real experiences and genuine interactions” and inauthentic activity like third party apps that artificially grow engagement isnt part of that experience.

Why it matters: Instagram is now large enough that it can afford to trim fake users without attracting too much negative attention. "It is our responsibility to ensure these experiences aren't disrupted by inauthentic activity", the blog post read. The company says it will notify the people who use such apps that it's deleted the synthetic interactions, and will make them change their passwords so the apps can no longer hijack their accounts. Dozens of companies openly advertise apps and services promising to let Instagram users quickly boost followers and likes, including Skweezer, Incentafan, Mr. Insta, Boostgram, and Turbo Like for Instagram.

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It is the latest in a string of high-profile moves by social media firms to secure themselves against misinformation, fake users and fraudulent activity.

"Ads are also subject to our Community Standards, which prohibit spammy activity like collecting likes, followers, etc. - so you are correct that ads promoting these services violate our policies".

'Since the early days of Instagram, we have auto-detected and removed fake accounts to protect our community, ' Instagram added. Starting today, we will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity.

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