New Netflix film 'Bird Box' smashes streaming record

Calvin Saunders
January 1, 2019

The dystopian sci-fi movie, directed by Susanne Bier, has reportedly been viewed by more than 45 million Netflix subscriber accounts since it became available for streaming on December 21, the company announced.

For Netflix Inc., a "Bird Box" in the queue is worth record viewership. "There was not the scorched-earth publicity campaign employed by movie studios to make you aware of a film you most likely do not want to see".

Since its USA premiere on December 13 2018, social media has been flooded with reviews and memes about sci-fi thriller Bird Box, which left many people with dropped jaws. Netflix refused to tell The Verge how many Bird Box streamers were based in the U.S. ( has reached out to Netflix for comment, too, and we'll update this piece if Netflix shares any new information with us).

A Netflix representative clarified Saturday that the service only counted views that had surpassed 70 percent of the total run time, including credits. And Netflix is counting each account once, even if the account streamed Bird Box multiple times. An intimate painting of the couple kissing is featured in Playboy's interview with Morris from July, in which she discusses painting from "the voyeur's view".

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The number of individual viewers who've watched "Bird Box" could easily be higher than 45 million, with multiple profiles per account and the high prevalence of account sharing. You can read our review here.

Second, everyone loves to root for Bullock, who plays Malorie, a cynical pregnant woman who evolves into a fierce mother and must, among other things, navigate a turbulent river while blindfolded.

Third, a hodgepodge of talented actors fill out the cast: John Malkovich, Sarah Paulson, Tom Hollander, Lil Rel Howery, BD Wong, Danielle Macdonald, Jacki Weaver and Trevante Rhodes. "She did that! Well done young [Vivien Lyra Blair]!"

Or maybe it was all the jokes and memes filling the internet - they are good publicity, after all.

Other reports by MaliBehiribAe

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