Netflix urges people to stop hurting themselves with ‘Bird Box’ challenge

Calvin Saunders
January 3, 2019

Netflix caught wind of the Bird Box challenge and issued a message to all users thinking of trying it, telling them to "not hurt themselves". The characters in the movie have to wear blindfolds to avoid looking at mysterious creatures that have invaded human society.

Several people took to social media to partake in the "Bird Box" challenge, which requires people to doing everyday tasks blindfolded like Bullock's character in the movie.

Note that Netflix didn't try to discourage people from engaging in the #BirdBoxChallenge - only to be careful.

In the movie, Sandra Bullock has to take her children down a river blindfolded because when seen, the monsters in the film cause people to go psychotic and kill themselves.

One popular video tweet does show a toddler bumping into a wall, but most of the mentions of the challenge are based around jokes about driving blindfolded or people remembering the episode of SpongeBob SquarePants where he pilots a boat blindfolded. "We don't know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes", the streaming service tweeted.

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The challenge took off as soon as the movie's popularity reached fever pitch after its December 21 release.

The challenge consists of people walking around blindfolded.

Rather than referential memes, like other viral Bird Box content, these videos are closer to the widespread costumes inspired by, say Stranger Things' Joyce Byers.

According to Netflix, Bird Box has had more than 45 million views.

Other reports by MaliBehiribAe

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